OSW

SIGNATURE WORK
CONFERENCE & EXHIBITION 2023

Case Study: Bubble Tea Industry

Name

Shiman Zhang

Major

Political Economy / Economics

Class

2023

About

An undergraduate student at Duke Kunshan University. Major in political economy with track of economics. Have four consulting internship experience.

Signature Work Project Overview

My SW project is a case study of the bubble tea industry. It concentrates on five main parts: history of bubble tea, the meaning of bubble tea itself and having a cup of bubble tea, reasons why bubble tea can become a hot-sale product and even become a strong competitor of other beverages like coffee, reasons why we can promote bubble tea successfully in other foreign countries, and what the rise of the bubble tea industry means for other similar industries.

Signature Work Presentation Video