Name
Yuxuan Tang
Major
Media and Arts / Creative Practice
Class
2024
About
| Major：Media and Arts (creative practice)
SW direction: Social media marketing ,branding |
| Major：Media and Arts (creative practice)
SW direction: Social media marketing ,branding |
| It examines the transition from traditional to dynamic engagement strategies through a literature review. Methodologically, qualitative analysis of social media data is utilized. The findings illuminate dimensions such as lifestyle branding, social media content, influencer engagement, and inclusivity initiatives, providing valuable insights into contemporary brand marketing practices in the digital era. |
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