SIGNATURE WORK
CONFERENCE & EXHIBITION 2024

This paper uses previous literature, data analysis, as well as conducting own observations and original data in order to provide insight into the demand of rhino horn trade in China. It focuses on looking at Traditional Chinese Medicine as a driver of demand for rhino horn. The limitations of supply-side solutions to rhino horn are presented, and justify the appeal to look at demand side solutions. To understand Chinese policy making with regards to rhino horn trade, all current laws in China pertaining to the rhino were analyzed. To find whether an actual market does exist in China for rhino horn, an analysis of e-commerce applications was conducted in coherence with field observations on local street markets. The findings showed that there is indeed a large market for the medical use of rhino horn that is able to by-pass filters meant to limit such trade. Two case studies were presented in order to argue that it is possible to bring about an endogenous change in beliefs surrounding the rhino in China in order to decrease demand. Afterhand, an analysis of qualitative and quantitative data of the Chinese pet industry was conducted to find whether there are connections to the perceptions of animals. Finally, a survey of students was done to analyze Gen Z attitudes towards animals, which found that there is indeed a positive generational shift towards animal conservation and anti-rhino horn trade.