This article focus on the investment intention of China’s high net-worth individuals, it Centered on a questionnaire to regarding ideas and choices of the sample population. With a conjoint experiment focusing on seven different attributes, participants are able to make choice between randomly generated samples and we can thus understand their key thoughts about investment abroad. It can be concluded that high net worth individuals in China takes a careful attitude toward global investment. Insights of global capital flow and trade can be gained from this article. The paper is generally a working paper with specific interpretation of questionaire design and data analyzation. Both qualitative and quantitive methods are implemented in this paper. |