Name
Jade Yue
Major
Political Economy / Economics
Class
2024
About
| This E-portfolio records Jade's academic experience in studying digital marketing ethics and marks her interests in her future career. |
| This E-portfolio records Jade's academic experience in studying digital marketing ethics and marks her interests in her future career. |
| Big data collection practices raise ethical questions regarding violating consumers’ autonomy and privacy. This paper will mainly focus on the effect of hypernudging practices from the perspective of Chinese consumers. Specifically, this paper aims to identify consumers’ potential pain in their e-commerce experience to provide implications for improvements in future usages of Big Data in digital marketing. |
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