Name
Bethany Jean Thackeray
Major
Political Economy / Economics
Class
2024
About
Bethany is an international student from Alpine, Utah in the United States. Her passions include music, psychology, all things pop culture.
Bethany is an international student from Alpine, Utah in the United States. Her passions include music, psychology, all things pop culture.
This study investigates the connection between the Japanese animation (“anime”) industry’s expansion and the rise of algorithm-driven social media, specifically focusing on TikTok, during the COVID-19 pandemic. Utilizing a mixed-methods approach combining literature review and historiography with descriptive statistical analysis, the investigation examines how TikTok’s content recommendation algorithm and user-generated content have influenced anime’s visibility and global trajectory. Non-TikTok sources of growth, including the development of digital fandom spaces and indirect destigmatization of anime by celebrities, are also discussed.
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