Name
Qingqing Xu
Major
Institutions and Governance / Economics
Class
2023
About
Qingqing Xu (Iris) is a student interested in social marketing research, striving to seek behavioral interventions for social good.
Qingqing Xu (Iris) is a student interested in social marketing research, striving to seek behavioral interventions for social good.
With the growth of the e-commerce industry and the emergence of new digital marketing strategies in China, compulsive buying has become a significant concern for both consumers and commercial businesses. With the goal of providing insights and recommendations for ethical marketing techniques by E-commerce companies, this signature work project identifies intrinsic and extrinsic factors that trigger compulsive buying behaviors and offers digital design principles that eliminate the erosion of informed customer decision-making processes.
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