| Goal setting is often considered an effective strategy to increase motivation, improve efficiency, and boost performance. Existing evidence in the literature mostly focuses on studying the effect of setting one single specific goal, but little attention has been paid to investigate on whether multiple goals set at the same time has a facilitating or reducing effect on individual task performance. Therefore, this signature work project hopes to fill in this research gap. Through an online task completion experiment, we aim to examine whether multiple goal setting towards different tasks happening altogether will reduce the original effects of single goal on promoting task performance in a money-incentivized environment. The results suggested that two goals or one goal would not have a significant difference in influencing performance and multiple goal setting would not negatively affect performance. The multiple goal setting strategy still has a positive influence on the task performance. This study has significant implications for a wide range of stakeholders, including educational institutions, businesses, and governments. Future research could further explore which types of goals are most effective in enhancing people’s likelihood of achieving them, as well as whether setting multiple goals is beneficial for improving individuals’ multitasking abilities and other related outcomes. |
